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Website Content Creation Form

Great! We are starting the first steps towards creating the content for your website!

The form below has three pages to it. It collects information to be used as part of content creation.

Each question must be answered to submit. So if you are stuck. Just put in ‘to be discussed’ or similar.

Once it is submitted we are notified and it will be scheduled to be actioned asap!

Step 1 of 2

Name(Required)

First Last

Email(Required)

Phone

Website

What is the business result/s you are ultimately trying to achieve?(Required)

(The specific and measurable goal/s you are trying to achieve from a business perspective.)

What is the role marketing should play to help achieve the business result?(Required)

(A few sentences will usually do – should be measurable, specific and concise, and articulate how your marketing (and website)will help achieve the measurable results.)

What barriers or issues obstructare the marketing/communication issues standing in the way of the business result?(Required)

(Prioritise issues that marketing/website can impact -use Force Think to identify specific issues, gaps, barriers)

What are the most important general message/s to support the result, e.g. specific value proposition, a differentiated product/service, a key benefit, creative angle, core differentiation or comparative advantage?(Required)

(List all but also - If you only had 15 seconds in an elevator with the target audience what would you say.)

Who is the primary target audience(s) that will help achieve business result?(Required)

(Include any specific demographic, psychographic, or behavioural habits about the audience.)

What does the primary target audience think, believe or understand currently?(Required)

(Write as a statement in first person.)

Who is the competition/substitute?(Required)

(Other companies/products – real or perceived – that compete for the target audience’s share of mind in relative.)

What are the opportunities to leverage, especially those which differentiate from the competition?(Required)

(Prioritised opportunities - use Force Think to identify specific opportunities.)

Who are the influencers that will impact the primary target audience?(Required)

(Groups of people or organisations who influence behaviour - move beyond “media, friends, family and colleagues”, e.g. which media or channels will make the most impact?)

What do we want the target audience to think, feel or do as a result of the project?(Required)

(Write this statement in first person - what do we want them to believe, realistically?)

What are the rational and emotional reasons to convey that will change the target audience’s behaviour or thinking from a factual perspective?(Required)

(These are the facts that would persuade them to act differently.)

What are the rational and emotional reasons to convey that will change the target audience’s behaviour or thinking from a subjective perspective?(Required)

(These are the subjective feelings that would motivate to behave differently.)

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We set goals that are specific, measurable, achievable, realistic and timely.
We base our decisions on the data collected not guesswork.
This is to ensure you get the best return on your investment.
Smart Websites believe that websites should align and support the businesses vision.
Importantly, when integrated with the other marketing initiatives become a growth driven and focused strategy for the the company.

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