Gone are the days of building a website and they will come mentality.
It is a cut-throat world of businesses jockeying for position to be on page one, and unless you have a bottomless budget or have the time and inclination to do it yourself, it can be both time and consuming, and costly for minimal return.
At SmartWebsites we focus on outcomes as Web Traffic needs to meet the identified business goals. We take a scientific and analytical approach that is evidence-based and continuously refine ensuring the business goals are at the front of mind
Finding local goods and services today often begins with an online search through a search engine. Being on the first page of search results for searchers looking for your products or services is a must.
Google still dominates with nearly 95% of searches being conducted through the Google Search Engine. Bing corners just over 3% of the market. SmartWebsites focuses primarily on Google; because it is smart to do so.
Regardless of what industry your business operates in, SEO needs to form part of your online marketing strategy. It also needs to be part of a larger marketing matrix in a supportive role
SmartWebsites focuses on your goals. Generating more website traffic is often not the real goal; a conversion to sales or making contact with your company is the real goal for most businesses.
Whatever you invest in – you need to see a return. Don’t get caught focusing on the numbers of visitors to your website; set a goal of what you need your website to do to meet your sales and strategic goals.